Strategy and 2009 objectives

Philips Lighting will play an important role in the realization of Philips' strategic ambitions. For 2009 and beyond, Lighting has put in place a number of specific value-creating initiatives which it will drive via the axes Drive performance, Accelerate change and Implement strategy.

The five value drivers that we believe will strengthen our competitive advantage and help safeguard our leading position in lighting are:

• growth – driven by acquisitions, Green value propositions, innovative solutions, LEDs/solid-state lighting and emerging markets
• segment leadership – by driving the development of our market segments through channels and multi-stakeholder partnerships
• brand franchise – by leveraging category management and our brand equity
• new business models – by creating new ways of working and new forms of revenue generation
• intellectual property – in particular by developing the solid-state lighting market through a dedicated IP licensing program.